First, how do you treat you?

If you don’t treasure your own product, why would others? Occasionally, I buy macaroons at the Ladurée kiosk at Charles de Gaulle. Each time, I watch the reverence and tenderness with which my box is made - with utmost respect for the product. And then the cashier steps out from behind the counter and hands my purchase to me - as if trusting me with something sacred. It is always a good feeling and an experience that never feels old, and I keep going back. Does your company romance its product and find ways to make its consumers feel special?  How does it communicate premium?  No matter what service or product you sell, never forget the basic need consumers and clients have for an enjoyable experience  #RealWinTips