First, look inside

7.6 billion consumers in almost 200 countries are waiting to be served. Do you aspire to be a global company or a relevant brand? Which consumers do you need to win to truly win? Does your organization know how to speak to multi-cultural micro-communities? Not doing this well will limit your consumer reach. But before you look outward, first look inward. How well does your team reflect the consumers it is trying to serve? Diversity and inclusion is a big part of the answer. This means not just tapping into different, representative groups, but also actually listening to them... #RealWinTips