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Perfection does not pay enough
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Strong and successful team cultures don’t normally thrive in spite of bad strategic leadership. Neither does a good strategy become effective in a dysfunctional culture. Strategy and Culture are by necessity more partners than rivals.
Christopher O.H. Williams is a strategic leader with over 20 years of experience in transformations and turnarounds, consumer brand development, market expansion and marketplace creation. He has held significant executive leadership positions in Strategy, Innovation, and Go-to-Market, and been at the forefront of major enterprise change initiatives within the world’s most influential lifestyle, sports, and retail companies, including Nike, adidas, VF Corporation and Gap.