I can’t count how many times I have seen people run away from massive opportunities to grow, and reason to themselves that they prefer to play to their strengths. I understand the instinct and I have received the “play to your strengths” coaching from many a well-meaning advisor. However, if being consequential is the goal, it is the one piece of advice that I never give and never like to receive.
Christopher O.H. Williams is a strategic leader with over 20 years of experience in transformations and turnarounds, consumer brand development, market expansion and marketplace creation. He has held significant executive leadership positions in Strategy, Innovation, and Go-to-Market, and been at the forefront of major enterprise change initiatives within the world’s most influential lifestyle, sports, and retail companies, including Nike, adidas, VF Corporation and Gap.
