Always pick ethical

Written By Christopher Williams

I have witnessed and participated in countless decisions in my day. The best ones have been the decisions grounded in ethics and principles. Ethics is sometimes an elusive concept to explain, so I tend to fall back on my Rotaract days and remember the Rotary 4-Way test. It is unambiguous and simple and has always worked well for me…

  1. Is it the TRUTH?

  2. Is it FAIR to all concerned?

  3. Will it build GOODWILL and BETTER FRIENDSHIPS?

  4. Will it be BENEFICIAL to all concerned?

Moreover, one truth I know for sure is that it is possible to DO WELL WHILE DOING GOOD.

Christopher Williams

Christopher O.H. Williams is a strategic leader with over 20 years of experience in transformations and turnarounds, consumer brand development, market expansion and marketplace creation. He has held significant executive leadership positions in Strategy, Innovation, and Go-to-Market, and been at the forefront of major enterprise change initiatives within the world’s most influential lifestyle, sports, and retail companies, including Nike, adidas, VF Corporation and Gap.

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