Decisions, decisions…

Decisions are part of life. What's important is that they make a positive impact on the world. Here's a summary of my process. It's not perfect but it guides me well.

Be sure to gradually work through Step 5.

  1. What is the problem or end vision?

  2. What are the options for viable solutions?

  3. Which are the best choices given any constraints and the end vision?

  4. Are there any ethical compromises or questions to consider?

  5. Act with COURAGE

Christopher Williams

Christopher O.H. Williams is a strategic leader with over 20 years of experience in transformations and turnarounds, consumer brand development, market expansion and marketplace creation. He has held significant executive leadership positions in Strategy, Innovation, and Go-to-Market, and been at the forefront of major enterprise change initiatives within the world’s most influential lifestyle, sports, and retail companies, including Nike, adidas, VF Corporation and Gap.

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Honesty with yourself matters

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Always pick ethical